AI-powered sales funnel software for home builders

Turn your traffic into signed agreements.

You've worked hard to get traffic. Don't let it go to waste. HomeGyde converts more of it into registrations, appointments, and signed agreements, and uses AI to analyze funnel performance and recommend improvements. Across presales, design selections, and leasing.

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Trusted by leading builders
TrulifeCopper Creek BuildersDaniels CorporationRosehavenMintoDiamante
The Pain

The traffic came. The sales didn't.

The campaigns are running. The visits are climbing. But the agreements aren't keeping pace. Ownership keeps asking: why isn't marketing converting? Behind that question is the weight of every slow month. Carrying costs climb. Construction stalls. Trades move on. Lenders tighten. And all of it lands back on you.

What VPs of marketing tell us

“When traffic doesn't convert, I'm the one who answers for it.”

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The Answer

A sales funnel that converts. And tells you how to convert even more.

Convert more of the traffic you already have. HomeGyde gives you one sales funnel that turns visits into registrations, appointments, and signed agreements. It uses AI to analyze your funnel and recommend what to improve next. Presales, design selections, and leasing get more predictable.

What they tell us with HomeGyde

“Our funnel converts now. And if conversion ever dips, we know why before anyone asks.”

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i.

Visit

The website <em class="not-italic" style="font-style: italic; color: theme(colors.gold-light);">visit.</em>

Buyers start exploring: lots, floor plans, virtual tours, all in one place.

ii.

Registration

From visit to <em class="not-italic" style="font-style: italic; color: theme(colors.gold-light);">registration.</em>

Engaged buyers register to see exclusive virtual tours, kitchen visualizers, and lot releases.

iii.

Appointment

From registration to <em class="not-italic" style="font-style: italic; color: theme(colors.gold-light);">appointment.</em>

Nurturing keeps buyers engaged, so more of them show up ready to decide.

iv.

Agreement

From appointment to <em class="not-italic" style="font-style: italic; color: theme(colors.gold-light);">signature.</em>

At the sales center, guided touchscreen presentations help buyers decide with confidence. That's how appointments become signatures.

100%

Appointment show rate

3×

Industry-average capture rate

Builders are missing out by not working with HomeGyde.
Mark Partin, CEO, Mark Partin & Co.

Show rate and capture rate observed on a recent HomeGyde project. Industry averages vary by region and product.

The Platform

Presales. Design Selections. Leasing.

HomeGyde is AI-powered sales funnel software for builders. It converts traffic into signed agreements in presales and leasing, and takes the errors and delays out of design selections.

i. Presales

Sell out faster, <em class="not-italic" style="font-style: italic; color: theme(colors.gold); font-weight: 300;">community after community.</em>

Convert more traffic into registrations, appointments, and signed agreements. Buyers arrive at the sales center already confident, so communities sell out faster.

How it works
  • 01Launch high-converting landing pages for every community, fast.
  • 02Engage buyers with interactive tours, floor plans, and kitchen and bath visualizers.
  • 03HomeGyde analyzes your funnel using AI and recommends what to improve next.
Explore Presales →

ii. Design Selections

Fewer costly errors. <em class="not-italic" style="font-style: italic; color: theme(colors.gold); font-weight: 300;">More upgrade revenue.</em>

Selection mistakes are expensive: lengthy buyer disputes, construction delays, frustrated buyers. HomeGyde streamlines the décor center so those errors don't happen. Your team gets its time back, and spends it selling upgrades.

How it works
  • 01Invite buyers to make selections online through a guided, branded experience
  • 02Finalize with the buyer and generate an accurate selections agreement
  • 03Lock selections for construction and track upgrade revenue
Explore Design →

iii. Leasing

Turn inquiries into <em class="not-italic" style="font-style: italic; color: theme(colors.gold); font-weight: 300;">signed leases.</em>

Lease units before construction even finishes, then keep them occupied. HomeGyde's leasing funnels convert more inquiries into signed leases.

How it works
  • 01Launch leasing pages that turn inquiries into tours.
  • 02Help renters shortlist the units they love with interactive virtual tours
  • 03HomeGyde analyzes your leasing funnel using AI and shows you how to lift conversions.
Explore Leasing →

We were able to sell 100% of our town home units months before the construction date — while staying green and avoiding having to build a model suite.

Mike WywrotManaging Director, Lifestyle Custom Homes
Read more customer stories →
Your Advantage

Every launch, a step ahead.

Hit your revenue targets consistently, community after community. The same high-converting funnels work across presales, design selections, and leasing.

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Common Question

CRM or HomeGyde?

Both. Your CRM and HomeGyde work together to improve sales funnel conversions.

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Your CRM

Manages contacts.

Records who they are.

  • Stores customer records and contact history
  • Tracks calls, emails, and notes
  • Reports on team activity and pipeline
  • Centralizes ownership of each prospect

HomeGyde

Manages conversions.

Structures how they move.

  • Guides each prospect toward signature
  • Standardizes the customer journey across communities
  • Increases conversions (registrations, appointments, agreements) with AI insights
  • Passes customer data to your CRM to trigger record updates, workflows, and nurturing campaigns
Newest Offering

Don't have a CRM, or want to switch? HomeGyde offers a powerful CRM so that you can get better sales funnel performance.

LEARN MORE ABOUT HOMEGYDE'S CRM →
Questions

Frequently asked questions.

1.

What is HomeGyde?

HomeGyde is AI-powered sales funnel software built specifically for home builders and developers.

It standardizes how your team moves prospects from first visit to signed agreement, across presales, design selections, and leasing. The same system carries into every new community, so your team builds on what converts.

2.

Why do builder teams use HomeGyde?

Builder teams use HomeGyde to convert more of their traffic into appointments and signed agreements, so sales targets are met month after month.

It standardizes the funnel, books more appointments, captures more upgrade revenue, and reduces errors at the décor center.

3.

How does HomeGyde work with our CRM?

HomeGyde works alongside your CRM; it does not replace it. Your CRM stores contact records and team activity. HomeGyde structures the customer journey and moves prospects toward signature, then feeds outcomes back into your CRM.

If you don't have a CRM, or want to switch, we also offer HomeGyde CRM as a built-in option. You get both: a CRM for storing customer records and HomeGyde for sales funnel conversion, as one integrated solution.

4.

How much does HomeGyde cost?

Pricing is based on the number of active communities and the products you use: Presales, Design Selections, and Leasing. ROI looks different for each.

With Presales, builders see ROI by selling communities faster, which reduces carrying costs without increasing ad spend. With Leasing, builders see ROI by leasing units before construction completes and leasing available units faster over time. With Design Selections, ROI comes in two ways: cost savings by reducing the errors, confusion, and delays that occur when selections aren't streamlined, and higher upgrade revenue by raising margins on popular options and removing unpopular ones.

Book a demo for a quote tailored to your pipeline.

5.

How long does implementation take?

Timelines depend on several factors. Implementation typically includes renderings, system setup, CRM integration, testing, and team training. We build a detailed project plan covering deliverables, milestones, launch dates, and post-launch activities, including bi-weekly status and funnel optimization meetings.

Contact us to find out what timelines look like for your project.

Not Ready for a Demo Yet?

Get the playbooks before you book.

Practical insights for hitting revenue targets:

  • Strategies to increase funnel conversion
  • Tips to streamline design selections
  • How to use AI to analyze funnel performance

Built for VPs of marketing, sales leaders, design consultants, and builder company owners.

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