Industry average
The typical funnel.
Visits10,000 · starting point
Registrations50 · 0.5% of visits
Appointments10 · 20% of registrations
Signed homes2 · 20% of appointments
Presales · AI-powered sales funnel software for builders
Turn your traffic into purchase agreements.
Convert more of your traffic into registrations, appointments, and signed purchase agreements. HomeGyde analyzes your funnel using AI and recommends what to improve next.
A Word from Our CEO
How HomeGyde works with Presales.
David Payne, our CEO, introduces how HomeGyde turns more traffic into registrations, appointments, and signed agreements.
90 seconds.
The Problem
Stop missing sales targets.
Your campaigns are producing traffic. But when traffic doesn't convert into agreements, you are the one explaining why the marketing budget isn't producing sales.
Ownership feels every slow month: carrying costs mount, construction can stall, lenders tighten. And that pressure lands on marketing first.
"We need a funnel that converts in every community."
The Solution
A sales funnel that converts.
HomeGyde turns more of your traffic into registrations, appointments, and signed agreements, so you hit sales targets before your deadlines.
HomeGyde uses AI to analyze the funnel and recommend refinements, so conversions improve over time.
"We have a funnel that converts in every community. And it keeps improving."
The Funnel
Same 10,000 visits. Very different outcomes.
When you convert more at every stage, the lifts multiply. Here is the same traffic, two ways.
HomeGyde-built funnel
The wider funnel.
Visits10,000 · starting point
Registrations150 · 1.5% of visits
Appointments45 · 30% of registrations
Signed homes14 · 30% of appointments
7×
more signed homes from the same traffic.
Industry averages reflect typical new-home pre-sales funnel benchmarks. HomeGyde rates reflect observed performance across our pre-sales engagements. Outcomes vary by market, project, and execution.
The Sales Levers
Three levers are locked. One is fully yours.
Four levers move sales: price, product, place, and promotion. You only fully control one of them.
Locked
Price
A last resort. Discounts hurt appraisals and every home sold after.
Locked
Product
Mostly fixed once plans are approved. Hard to change after launch.
Locked
Place
You can't change the location of the community.
Fully yours
Promotion
Your marketing budget, strategy, and sales process. A funnel is what turns promotion into sales.
How It Works
Build a funnel once. Reuse it everywhere.
Three steps to consistent sales performance, community after community.
1
Build the funnel infrastructure.
Set up consistent buyer journeys, landing pages, and workflows that guide prospects toward a signed agreement.
2
Refine the funnel with AI.
Measure every stage of the funnel, from first visit to signed agreement. HomeGyde uses AI to analyze performance and recommend what to improve next.
3
Carry forward what works.
Carry your funnel forward to the next community launch. This includes your best-performing landing pages, workflows, and content.
Hear David explain the three steps.
2 min · CEO walkthrough
The Platform
See it in action.
To convert at every stage of the funnel, engage buyers at every step of their journey. Here is HomeGyde in action.
Interactive site plan & floor plans
Buyers explore lots, floor plans, and design packages, and narrow down before they ever book.
Kitchen & bath visualizer
Buyers personalize spaces by swapping your design packages, and view kitchens and baths in full 360 degrees.
Sales center touchscreen
Buyers continue right where they left off online. Reps guide the selection of lots, plans, and design packages.
Built for Builders
Full control over your funnel.
HomeGyde gives builders control over pages, buyer journeys, data, and workflows across every community.
Give agencies and partners access when you need it. Control always stays with you.
What You Get
Predictable results across every launch.
Every new launch starts with a funnel that's already optimized to convert.
Predictable Registrations
HomeGyde increases registrations by using proven pages and buyer experiences. New launches start with what already converts.
Predictable Appointments
Create dedicated landing pages and nurture content that keep prospects warm until they book. AI helps your team draft blogs on HomeGyde tailored to each community.
Predictable Sales Volume
Sales center touchscreens continue right where buyers left off online. Reps guide them through lots, plans, and design packages, so more appointments end in signed agreements.
Proof
What builders are seeing.
100%
appointment show rate on a recent project
3×
the industry capture rate
"On a recent project we saw a 100 percent appointment show rate and capture rates more than three times the industry average."
Cross-Device
One buyer experience. Everywhere.
Buyers experience the same journeys online, on mobile, and at the sales center. Floor plans, site maps, and interactive content stay consistent across every community.
The buyer's progress carries from their phone to the sales center touchscreen. They pick up right where they left off.
Integration
Works with your CRM.
Your CRM records and manages contacts. HomeGyde structures how those contacts move toward signed agreements.
Both systems work together; they do different jobs.
Need a CRM? HomeGyde can set one up for you: white-labelled, your branding, workflows configured, and we'll train your team.
Need a CRM? HomeGyde can set one up for you: white-labelled, your branding, workflows configured, and we'll train your team.
Portfolio View
Manage Presales across your portfolio.
One admin view across every community. Updates to floor plans, pricing, and availability apply consistently across every launch.
No more managing seven dashboards across seven communities.
Visibility
Make your funnel convert even more.
HomeGyde gives marketing leadership clear visibility into presales performance across communities. Every analytics view comes with AI recommendations: popular pages, campaign conversion, lead-source conversion. Refining the funnel with this evidence turns more of your traffic into registrations, appointments, and signed agreements.
Organic Lead Gen
Get organic traffic that converts.
HomeGyde's AI overhaul turns AI search into organic traffic for your presales and move-in-ready homes.
73%
of B2B buyers now use AI tools like ChatGPT in their purchase research.
Source: Averi, 2026 analysis of 680 million AI citations.
14.2% vs 2.8%
AI-search visitors convert at 14.2%, against 2.8% for Google organic.
Source: Opollo 2026 AI Search Benchmark Report, 312 B2B technology firms.
Featured Project
See a real-world launch.
Korima at Copper Creek: Phase 1 presales sold through. Phase 2 launched on the same funnel, carrying forward the buyer journeys that converted.
Korima at Copper Creek · Copper Creek Builders · Fruita, Colorado
Before You Go
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Twice a month. Real strategies. Real case studies. Real results.
Featured Builders
We work closely with leading home builders across North America.
For Ownership
The math your ownership may ask for.
Faster sellout changes the economics. On an illustrative 32-home, $24M community, selling out 20 months sooner improves the bottom line by about $1.54M, after all costs.
20 mo
earlier sellout
~$1.54M
net bottom-line impact
Your numbers will differ, which is the point. We'll run the financial calculators with your project information and estimate the cost savings with HomeGyde.
Illustrative. Industry funnel rates 0.5% / 20% / 20% vs HomeGyde 1.5% / 30% / 30%. Results vary by project, market, and execution.
Questions
Frequently asked questions.
1.What is HomeGyde for presales?
It is AI-powered sales funnel software built for home builders and developers.
For presales, it converts more of your traffic into registrations, appointments, and signed purchase agreements, and uses AI to analyze the funnel and recommend what to improve next. The same funnel carries into your next community.
2.Why do builder teams use it for presales?
To convert more of the traffic they already have, so communities sell out faster and sales targets are met community after community.
A wider funnel converts more at every stage: more registrations, more appointments, more signed agreements. AI then shows the team where to lift conversion next.
3.How does it work with our CRM?
HomeGyde works alongside your CRM; it does not replace it. Your CRM stores contact records and team activity. HomeGyde structures the buyer journey and moves prospects toward signature, then feeds outcomes back into your CRM.
Need a CRM? HomeGyde can set one up for you: white-labelled, your branding, workflows configured, and we'll train your team.
4.How much does it cost?
Pricing is based on the number of active communities. Our fees are largely performance-based: we succeed when you do.
For presales, ROI comes from selling communities faster, which reduces carrying costs without increasing ad spend. Book a demo for a quote tailored to your pipeline, and we'll run the financial calculators with your project information.
5.How long does implementation take?
It varies by project. Implementation typically includes renderings, funnel and system setup, CRM integration, testing, and team training.
We scope the timeline with you in the working session and build a project plan covering deliverables, milestones, and launch dates.
Book a Demo
Turn more traffic into signed agreements.
Book a demo. Bring your toughest community and see where your presales funnel can convert more.
Our fees are largely performance-based. We succeed when you do.