A Colorado builder. A wellness community in Fruita, surrounded by parks and trails. A system designed to turn traffic into signed agreements — community after community.
Presales Complete
3 Design Themes
Optimization Cadence
Now Launched
— The Customer
Fruita, Colorado.
A western-Colorado home builder developing Korima — a wellness community of single-family detached homes in Fruita, surrounded by parks, trails, and a community garden.
Korima is the Tarahumara word for generosity. Copper Creek donates $2,500 from every home sold to non-profits supporting children in Mexico’s Copper Canyon and around the world.
Copper Creek's vision for Korima was specific: a wellness community of single-family detached homes set among trails, parks, and a community garden, marketed to buyers drawn to Fruita's outdoor-adventure lifestyle. The buyer journey had to be clear, high-trust, and easy to navigate — and the marketing infrastructure had to support both presales and ongoing inventory sales as construction progressed.
The Korima system launched with 13 floor plans across 3 design themes — European Farmhouse, Scandinavian Villa, and Colorado Cottage. Featured virtual model homes were produced for the lead plans, each with an interactive kitchen visualizer, and a buyer journey wired into HubSpot. The website, mobile experience, and sales-center touchscreens all updated from the same source: change a finish on the kitchen visualizer once, and it propagates everywhere automatically.
Every two weeks, the team reviewed what the data was actually showing. Which pages were buyers spending time on? Which floor plans were they returning to? Which ad campaigns were producing registrations that became appointments — and which were producing clicks that went nowhere?
The system is built so customers can publish, edit, measure, and pivot independently. Copper Creek does — every week.
Content They Publish Themselves
Copper Creek has built an entire library of resident video testimonials — homebuyers speaking about life in their communities — published directly through HomeGyde's content editor. New sections, new pages, and the blog itself are all created by the customer's team without involving us.
Most builder marketing platforms either ship a rigid template or require a vendor ticket for every change. HomeGyde does neither.
Full HubSpot Integration
Korima runs on HubSpot. Every page view, virtual tour, kitchen visualizer interaction, and form submission ties to a real CRM record — and the analytics flow back in so the team sees what's working, end-to-end.
That's how the bi-weekly meetings can identify which content drove which signed agreements — and act on it.
One System, Every Device
The same system serves Korima's website at home, on a phone, on a tablet, and on the touchscreen in the sales center. HomeGyde detects the device and renders the right experience automatically — no separate apps, no duplicate content, no double maintenance.
Change a kitchen finish once, and it propagates to every screen the buyer might encounter.
Their Brand, Their Domain
Korima lives on Copper Creek's own domain, not on a HomeGyde subdomain. The customer keeps full ownership of their brand and SEO — the platform just runs underneath.
Switching DNS, not switching identity. The relationship is the value — not the lock-in.
Each plan is available in European Farmhouse, Scandinavian Villa, or Colorado Cottage. Featured virtual model homes give buyers an immersive preview of how each home feels — before construction begins.
Featured Plan
Colorado Cottage
Fully staged virtual model home with interactive kitchen visualizer.
Featured Plan
European Farmhouse
Fully staged virtual model home with interactive kitchen visualizer.
Featured Plan
Scandinavian Villa
Fully staged virtual model home with interactive kitchen visualizer.
Featured Plan
European Farmhouse
Fully staged virtual model home with interactive kitchen visualizer.
Each tour is explorable across desktop, mobile, and the touchscreen at the sales center — the system renders the right experience for the device it's on, automatically.
"Their website design and digital marketing tools have provided our clients with such an immersive experience that we have had customers say that they already feel like they know our neighborhood as well as our homes."
Abby joined Copper Creek in 2025 and started using the HomeGyde system without prior context. From the start, the team was — in her words — "exceptionally welcoming and incredibly helpful, being patient as well as available for any and all of my questions or needs."
The work has produced real lift on the metric that matters most: "We have seen a rise in leads coming from organic searches as a result" of the content tools and tracking.
"I highly recommend them to anyone looking for a partner for their project — because working with David and his team isn't just hiring someone for a project. They partner with you to reach your goals."
Mark Partin is a long-time real estate strategist who has reviewed the Korima at Copper Creek analytics independently as part of broader industry consulting work. His comments reflect his outside perspective on the project's performance — he is not engaged by the customer and observed the data with their authorization.
"On a recent project, we saw an appointment show rate of 100 percent and capture rates more than 3 times the industry average."
"If you want to stop waiting for the market to change and start beating your competitors, then HomeGyde can help you be more scientific about your sales funnel from lead gen to the final sale."
The optimization meetings aren't a status check. They're where the system gets sharper — every two weeks, in collaboration with the customer's team.
Review
Lead volume by source. Funnel conversion at every step — visits, registrations, appointments, signed agreements. Page-level attribution: which pages and floor plans were visited before each high-intent action. Heatmaps showing where buyers click and where they trip up.
Decide
Hypotheses form. The customer's marketing and sales priorities are reviewed — pre-sell more units, hold and build, sell down inventory. The system gets tuned to whatever the priority is this quarter.
Execute
Action items get scheduled. Updates push through Slack between meetings. Every change ripples across the website, mobile, and the touchscreen experience automatically — one change, everywhere.
Measure
Two weeks later, the data tells you whether the change worked. Sometimes it did. Sometimes it didn't. Either way, the next decision is informed — and the system tightens.
Selling out a phase isn't just a marketing result. It's the product of a builder who showed up to the meetings, made the calls when the data was ambiguous, and stayed committed to refining the buyer journey through every iteration.
That's the model. The system compounds. The team stays. And the work doesn't stop after launch.
Phase 1 was the investment. Phase 2 — now launched — is the return.
Book a demo to see how HomeGyde would work for your community — or subscribe to the newsletter for marketing and sales playbooks while you research.